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(via 25 iq) some interesting things the author observed and leaned from Paul Graham, founder of Y-combinator

some I like were

For [a product or service] to surprise me, it must be satisfying expectations I didn’t know I had. No focus group is going to discover those. Only a great designer can.

The exciting thing about market economies is that stupidity equals opportunity.

It’s better to make a few people really happy than to make a lot of people semi-happy.” “Another corollary to the power law is that it’s OK to be lame in a lot of ways, so long as you’re not lame in some really important ways.

Read all 12 at  >>>>>

Travel works on Exposure, integral part of my 3E equation. Whenever I evaluate a person i don’t know or a resume, I apply the 3E formula, Education, Experience and Exposure. Like my good friend Kiran aptly pointed out, one needs at least 2 Es to make any conversation interesting. The articles are

Why we Travel by Pico Iyer

We travel, initially, to lose ourselves; and we travel, next, to find ourselves. We travel to open our hearts and eyes and learn more about the world than our newspapers will accommodate. We travel to bring what little we can, in our ignorance and knowledge, to those parts of the globe whose riches are differently dispersed.

And if travel is like love, it is, in the end, mostly because it’s a heightened state of awareness, in which we are mindful, receptive, undimmed by familiarity and ready to be transformed. That is why the best trips, like the best love affairs, never really end.

read article  Why we Travel >>>>

Don’t Date a Girl who Travels via lovethesearch

She’s the one with the messy unkempt hair colored by the sun. Her skin is now far from fair like it once was. Not even sun kissed. It’s burnt with multiple tan lines, wounds and bites here and there.  But for every flaw on her skin, she has an interesting story to tell.

So never date a girl who travels unless you can keep up with her. And if you unintentionally fall in love with one, don’t you dare keep her. Let her go.

read article  don’t date a girl who travels >>>>>>

One from my own archives

29 life lessons learned in travelling the world for 8 years straight

some I like were

Living a good life is the best way possible to convince people

Nobody has it all figured out

More money will NEVER solve your problems

You don’t know what you’ve got ’till its gone

and finally
 
The most valuable lessons in life can never be expressed in black and white, but must be experienced
 
You can read all the 29 at   >>>>>>
 
5 lessons learnt after 5 years of traveling the world by Mark Manson
 
Happiness is common Human Dignity is not
 
The Best Part of the country is also usually the worst
 
Read all 5 and explanations of each >>>>>>
 

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Rishi Jaitly, India Market Director Twitter, talks to The Idea Exchange (via Indian Express)  read full interview   >>>>

He makes some good points that are worth noting,

Twitter was invented as an SMS status update service in California around 8 years ago.

We think of twitter as — this idea of a town square, where you first follow, and then you connect with others.

We describe twitter as a interest graph. People are coming to twitter to connect to brands, entertainment, etc

Twitter is the only platform in the world that is live, public and conversational.

76% of all users access twitter using a mobile phone.

We have a platform like no other, live, distributive. What you see is content that is organized and optimized for conversation.

The only platform in the world that is live, public and conversational.

The magic of twitter is actually in discovering content.

Twitter can bring anything to life in the first person,  that what audiences actually crave for.

Twitter presents an opportunity for brands to personify.

It’s nice to see that Mr Modi has understood the value of being human on twitter.

Mr Kejriwal getting slapped and tweeting about it 5 mins later… that represents a very nuanced understanding of twitter.

All of us at twitter believe in the power of the human voice and twitter is one of the most powerful examples of that.

We are the second screen of TV, one can make a case that TV is essentially a schedule of events, twitter on the other hand is a network of moments. Both TV and twitter are live, public and conversational.

Twitter is the world’s town square.

(via forbes)

Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of time:

“Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”

 

The 42 Below Story is a unique one, a touch of genius, raised 15 million in a public listing, capital was used  for building a brand, took a Kiwi voice global, created 138 million in shareholder value.

I am listing some key nuggets from the chapter “I hate marketing” by Geoff

Diamonds are made under Pressure

Marketing is really common sense with a dose of good ideas thrown on top.

Marketing is not safe, nothing bold or new is ever is.

The best way to judge an idea “if you react to it with nervous excitement, it is probably right” if you are comfortable then it has been done before and is too bland so it will die alongside the clutter in the massive misspend of marketing wasteland.

Nervousness is a natural reaction when forging in new territories, yet everyone the world over want to remove nervousness, remove risk, – the malfunction of modern marketing.

Great marketing comes from a great culture – a culture where there is a freedom to have a go.

Safe solutions achieve a 1 per cent rise in market share. (helps in getting the corner office and a bigger title)

Marketing is part art, great artists did’t become great because they did something that was five per cent different from the artist before that. They created something totally new.

two sayings from the “B” in DDB, Bill Bernbach

– Rules are what the artist breaks, the memorable never emerged from a formula.

– The real giants have always been the poets, men who jumped from facts into the realm of imagination and ideas.

freedom as a culture, freedom from fear, freedom to fail, freedom from chaos, freedom to succeed.

1 ONE – culture leads everything, your culture needs to know what the fight is.

if you don’t have money you are forced to think.

22 TWO – Brands need real roots and real credentials

With the internet and google, people can check your backyard pretty quickly

42 below was created by people who loved vodka, knew vodka and knew how to make great cocktails.

333 THREE – Listen to everyone, but be prepared  to ignore what you don’t like.

another quote from “B”: We don’t ask research to what it was never meant to do, and that is to get an idea.”

” The bees we use to make our Manuka Honey Vodka work 24 hours and we don’t pay pay them a cent. Hell, we even work some of them to death, poor bastards. “

4444 FOUR – At all costs get noticed, Be heard, Stand for something.

please note consumers are subjected to 3000 advertising messages per day, typically absorb 2 of these. that means 2998 of these are totally wasted. Why? because they are boring. In an obsession to inform they have forgotten to entertain. They have forgotten everyone out there is desperately trying to avoid their message.

55555 FIVE – Word of moth is the most powerful medium in the world.

Word of mouth travels without cost. but only a story with enough of a talk factor will travel. There is no formula for a story some travel some don’t.

42 below had stories that travelled

– winning more awards than any other vodka

– being poured at the best bars in the world

– ruffling feathers in the establishment

– vodka university tutorial

– cocktail world cup, cocktails made while bungee jumping

– brand ambassadors with perspex briefcases full of vodka.

666666 SIX – PR builds brands, advertising maintains them

7777777 SEVEN – Sales is Marketing, Marketing is Sales

good marketing people should also be selling. sell a story and also a case

good salespeople need to be able to sell the brand too, tell a brand story that will start a great word of mouth.

to go sell a case and not the story ( and vice versa) is a wasted opportunity.

guess what all the successful people in the world have in common, they be presidents, lawyers, head of industries, leader of charities, Answer they can sell and are bloody good at it.

” All great marketers need to be great salespeople, and Vice Versa”

8888 8888 EIGHT – The power of opposites, anti cyclical thinking.

The power of opposites, “Zig when others Zag”

Being anti establishment is pro growth. whatever you do always be a leader not a follower.

there is power in putting things together, that would typically not go. formal, informal – classic modern. etc

99999 9999  NINE – Pitch it high, Sell it wide, Positioning is different from distribution

If people did not pay our price to stock our brand, then it would not be at their outlet.

10 TEN  – Brands have stretch

The best people are vibrant and diverse. SO are brands. Don’t put a brand in a straightjacket, it will become very boring.

11 ELEVEN – Ready, Fire, Aim

” Strategy is fine but doing stuff is better “

Every day you refine, you change, you improve, you add and you delete. the perfect plan does not exist.

You learn more in a day of doing business that day of research. The good thing about doing business is that business makes money. You sell stuff, research costs money.

A brand is like a guided missile, a heat seeker, the target is being constantly being reexamined. the aim is being constantly being tweaked. every second adjustments are being made, you never stop aiming.

Just start

Food is one area, where one sees a lot of innovation and creativity. I have tried to compile a list of food concepts: food trucks, restaurants, coffee, fresh daily dinner kits, etc. How many of them will succeed and scale only time can answer.

ScratchDC (let’s get cookin)

They create fresh daily dinner kits, that come chopped, measured, marinated and are delivered to cook. All the produce is locally sourced. They have only one dish per day, and delivered to your home from 2pm to 8pm. The bundle comes with a list of ingredients, recipes and also a list of utensils required to cook the dinner. They are becoming very popular in DC area. read more >>>>

Crock Spot (slow cooked gourmet cuisine)

Crock Spot offers the Denver area slow cooked gourmet cuisine. All of our proteins, including our vegetarian options, are cooked slowly to mouthwatering perfection, served over healthy grain varietals and topped with sauce of choice. Thair unique concept offers a Build a Bowl menu that will suit a wide variety of palates. Nominated to be America’s Favorite Food Truck in 2011 by the Food Truck Network.  read more >>>>>

Fojol Bros (A “traveling culinary carnival.”)

The Fojol Bros. are more than just food truck chefs. They are also carnival performers. The brothers serve up Indian- and Ethiopian-style food truck classics over basmati rice and injera, respectively. While the fojol bros. may represent something different to each of us, they hope to bring together local communities through a dynamic food experience on DC’s streets. Yet another Washington DC phenomena. read more >>>>

Chipotle Mexican Grill (Can Restaurants Deliver a Higher-Quality Pizza in 2 Minutes)

The ascendant Mexican-food chain known for its mix of healthy-enough, fast-enough food, has the blueprint from its burritos: Make pizza fast, individually tailored and with higher-quality ingredients than low-end competitors. The restaurant’s executives want to carve out a niche between eating pizza at home and heading to a high-end, sit-down Italian restaurant. read more  >>>>>

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